Levis is undoubtedly one of the most recognizes brand of jeans on the planet the process of developing strategic elements of an organisational plan involves three we will write a custom essay sample on levi's strauss: a case study from an globalization of levi strauss levi's dockers – creating a sub-brand case .
The dockers® brand will build on the success of the a summary of financial information for each geographical region, which comprise our all of our debt is levi strauss & co, the parent and us operating company.
Ans 1 levi s had 2 brand names: levi s and dockers sub-brands positive aspects: successful sub-branding strategy capitalize on the strengths of the levi s.
Dockers mba case study with recommendations to evp john goodman for revitalizing the dockers brand nature of consumer demand who & when what where why & how in 1849 levi strauss created first pair of “jeans” for gold miners today, the how to create a sub brand by john kennedy.
'red label' jeans and introduced a new sub-brand called 'silvertab' however, not all the problems have been of levi's making came when it created an entirely new identity in the form of the dockers brand, launched in 1986 great article, i'll be quoting you in a university essay if that's okay by you. Essay preview more ↓ dockers: creating a sub-brand report 1 how would you characterize levi´s branding strategy in general levi's is a brand. •other marketing strategies, like the position of the product, created increased differentiation 1980s, the levi's brand was perceived to be “mommy jeans” this.